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Artikel 2 Keller (1993) - Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Studeersnel
Economies | Free Full-Text | Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
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A Customer-Based Brand Equity Model for Upscale Hotels - Cathy H. C. Hsu, Haemoon Oh, A. George Assaf, 2012
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
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22. Keller, Conceptualizing, measuring and managing customer-based brand equity (page 1-8) - Studocu
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Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy | SpringerLink
22. Keller, Conceptualizing, measuring and managing customer-based brand equity (page 1-8) - Studocu
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PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity | Tereza Handlikova - Academia.edu
What Is Customer Based Brand Equity? | Brandalfblog
Keller (1993)Conceptualising, measuring, and managing customer-based brand equity - Conceptualizing, - Studeersnel
Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Brand Management - Stuvia US
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Kevin Lane Keller: 9780131201156: Amazon.com: Books
customer-based brand equity: a literature review - Researchers World
